By Rachel Jenkins
It’s become a part of our culture that much of the holiday season is fueled by sales. Holiday advertising is a solid block of cheerful faces pushing toys, games, clothes, and jewelry in the hopes that they will wind up under someone’s Christmas tree. We here in Manayunk know as well as anyone how exciting holiday shopping can be—Small Business Saturday is an important way to support local businesses with your patronage and find great unique gifts. But it’s easy to get caught up in the chaos, and we know our residents have so much more to give. That’s why we’re looking past Black Friday and Cyber Monday and getting involved with a national movement dedicated solely to charitable giving: Giving Tuesday.
In 2012, Giving Tuesday was created when the 92nd Street YMCA in New York City and the United Nations Foundation had a vision for a more charitable holiday season—one that starts in local communities. They wanted to set aside a national day for people to remember that the Christmas season is much greater than the sum of the presents under the tree or the stuffers in a stocking.
For those reasons, Giving Tuesday can also serve to remind us what makes communities like Manayunk truly great. A neighborhood like ours runs on a lot of heart. It’s the families, the neighbors, the small business owners, and the less fortunate in the community that truly matter and deserve to be remembered during this special time of year. A holiday gift to them doesn’t have to be physical or monetary—it can be your time, a well-selected donation to a local charity, or even just your supportive voice of a cause you believe in. Giving Tuesday is about harnessing the power of social media and a community spirit of generosity to give back to those who need it most.
So on Tuesday, November 29, we ask you to pause amid the holiday rush and remember to give back. Talk about what you’re doing to celebrate the day on social media using the hashtag #GivingTuesday and #MYNK, donate to your favorite charity, and use this season of giving to make a difference in someone’s life. Here are a few organizations in our area that you can get involved with this year:
Manayunk Meals & More, 4312 Main Street
Thanks4Giving Clothing Drive, 6074 Ridge Avenue
North Light Community Center, 175 Green Lane
Northern Children’s Services, 5301 Ridge Avenue
Journey’s Way, 403 Rector Street
The Schuylkill Center for Environmental Education, 8480 Hagy’s Mill Road
The Salvation Army Roxborough Citadel Corps Community Center, 6730 Ridge Avenue
Visit the Manayunk Development Corporation Contact page for full contact information.
Phone: 215-482-9565
Office: 106 Grape Street, Philadelphia, PA 19127
Email:
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